ASTRO HELPS MALAYSIANS IMPROVE CONVERSATIONAL ENGLISH
Speak Better English with ‘Oh My English!’
Astro is launching a brand new learning initiative, Oh My English!, which aims to help Malaysians improve their spoken English as supported by the Malaysian Ministry of Education. This new initiative is part of the company’s commitment to offer its customers not only the best of entertainment, but also content that goes beyond and helps to educate, inform and enrich lives. As Malaysia’s leading integrated cross-media group, Astro recognizes the importance of our role in providing new and innovative opportunities to encourage lifelong learning among Malaysians.
The launch of Oh My English! marks the continuation of Astro’s ongoing
support for the Ministry of Education. Since
2009, Astro has worked hand-in-hand with the MOE to bring world class learning
content to schools nationwide under its CSR initiative, Kampus Astro. As part of this project, Astro has equipped 10,000 schools with flatscreen TV sets, Astro
services and access to 17 local and international learning channels such as History,
Discover, National Geographic, Astro Tutor TV, Astro TVIQ and more.
Astro recognizes the importance of encouraging proficiency in more than
one language, and Oh My English! is in line with the Ministry of Education’s
objective to cultivate excellence among Malaysians in both Bahasa Malaysia and the
English language under the “Memartabatkan Bahasa Malaysia Memperkukuh Bahasa
Inggeris” (MBMMBI) policy.
From top left to right: Putri
Yasmin Megat Zaharuddin (Vice President, GenNext Business, Astro), Lina Tan
(Managing Director of Red Communications), Lisa Surihani, Zain Saidin, Dato'
Sri Abd. Ghafar bin Mahmud (Director - General of Education, Malaysia), Mr
Henry Tan (Chief Operating Officer, Astro) and
the cast of Oh My English!
The storyline takes viewers on a hilarious journey with Kelas 3 Merah,
while helping them to brush up their command of everyday, spoken English. Set
in a fictional school called SMK Ayer Dalam, Oh My English! follows the
adventures of the students from the infamous Kelas 3 Merah who are notorious
for their mischief-making and poor academic results. Their worst subject? English!
A dashing new English teacher, Henry Middleton soon arrives at the
school from the UK to take on the challenge of teaching this rowdy bunch.
With 20 exciting episodes, Oh My English! features a colourful cast that
brings together household names with fresh faces. The line-up includes popular actress and
singer Adibah Noor, comedians and popular comedians from Maharaja Lawak Mega, Harun
Salim Bachik and Mr. Os, as well as Zain
Saidin who plays Henry Middleton.
In addition to this, Oh My English! also features a line-up of rising
young stars such as Izara Aishah, Addy Ashraf, siblings Ahmad Ezzrin Loy and
Nurul Ezlisa Loy. Rounding out the cast
are fresh talent like Mohd Zhafir Muzani, Kaameshaa Ravindran, Amer Sharrif,
Tan Teong Sik and Muhammad Akhmal Mohamad Nazri. Also, there are unforgettable cameos from
Malaysia’s top stars like Lisa Surihani, Rozita Che Wan and Nabil Raja Lawak
who will add spice and surprises to different episodes.
The cast of Oh My English and Altimet & Liyana Jasmay (theme song for
Oh My English)
What’s more, there are also a number of Oh My English short viral videos,
featuring the likes of international superstars like Greyson Chance and Maher
Zain. These humourous videos have caught
the attention of Malaysians and set the internet abuzz.
Yasmin Megat, Vice President of the GenNext Business at Astro, said “Oh My English! seems to have struck a chord
with Malaysians as we now have close to 50,000 Facebook fans and over 900,000 YouTube views. These figures are
expected to grow even further. We are also among the top trending topics on Twitter
”.
Oh My English! takes a fun approach to language-learning. Each half-hour episode of the sitcom centres
around a conversational theme that can be applied in one’s daily lives, such as
Introductions, Sport, Music or Food.
Every episode also contains 3 short English capsules and each will deliver
bite-sized English lessons which explain the correct use of English in terms of
grammar, vocabulary, sentence structure or pronunciation.
Furthermore, Astro has collaborated with the British Council
in developing English learning content, including comprehensive materials and
worksheets, which viewers can easily acces via the official Oh My English
website.
The Oh My English! sitcom on TV will be complemented by a multimedia
learning experience via online, on the red button, in social media, on radio, on
ground through the official Oh My English workshops, in schools, in print and
via games. Visit the official Oh My
English! website www.ohmyenglish.com.my to find out more about the show or learn English through
games and other activities. The latest
short videos can be viewed at www.youtube.com/ohmyenglishtv . Alternatively, log
on to www.facebook.com/ohmyenglish or www.twitter.com/oh_my_english to join the friendly Oh My English communities, and share
the experience of learning English together.
Be sure to catch Oh My English! every Sunday at 10am on
Astro TVIQ (Channel 610).
Oh My English! is also available
for Njoi customers from 8th June onwards via Astro Prima (Ch 105), every Friday at 9.30pm.
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