SONY W SERIES WALKMAN LAUNCH

Sony Malaysia recently unveiled the new series ot its line-up of Walkman media players - the NWZ-W260 series, delivering superior sound, sophiscated design and enhanced features for an unparalled audio experience.

Fast rising Malaysian duo Thomas Jack have been selected as its Brand Ambassadors.

The new W series are 25% lighter than its predecessors at a lightweight 32g and features a new comfortable ergonomic fit, the new Walkman NWZ-W260 series is ideal for fashionistas or sports enthusiasts alike.

It comes in variety of 4 funky and trendy two tone colours: Blue

Black

Pink

White

Featuring a smaller, more compact design and new range of chic colours, the wireless Walkman W260 ensures fuss-free music navigation without the need to mess around the tangled wires (tell me about it!).

This is a fascinating demonstration...all four W series walkman were submerged and rinsed in this plastic sink. This is to authenticate its feature that it is water resistant and washable as well. Therefore it is easy to clean after a night out in the town or an intense workout (excellent for a long distance runner like me!)

Mannequin display of how to wear the the device.

Mike Kam (Product Trainer, Brand Activation Management Division) explaining on the Walkman W260. The Walkman comes supplied with Content Transfer software that simplifies drag-and-drop music transfers from your computer or iTunes library, while the Quick Charge function providing music playback of up to 60 minutes with a 3-minute charge. A fully charged device will give up to 8 hours of uninterrupted music playback that would outlast even the longest gym workout and as for me probably 2 full marathons (42km each).

Panic Crew of Showdown 2011 entertaining us with some of their nifty moves and grooves while wearing the new Sony W260 Walkman.

Representatives from Fitness First showing us some steps to get fit and healthy.

Some lucky bloggers who won themselves a set of the new Sony W260 walkman during the lucky draw session.

Now I can't wait to get my hands on these fabulous Walkman to review it during my training and actual runs.

For more information on the new Sony Walkman NWZ-W260, visit any Sony outlets nationwide and for more details and specifications visit, www.sony.com.my and/ or www.facebook.com/sonymalaysia.

This model come in capacity of 2Gb for the affordable price of RM299.00