ASTRO LIFESTYLE CENTRE IN MIDVALLEY AND MORE CONTENT AND PACKAGE CHOICES

Astro customers have more reasons to cheer with more new content and package options to suit all budget and viewing needs. Astro today launched 11 new channels and 5 new packages reflecting the company’s commitment towards building a stronger customer value proposition. 

Astro flagship Lifestyle Centre in Mid Valley Megamall

Ribbon cutting ceremony with Astro talents

Henry Tan (COO) and Liew Swee Lin (CCO) of ASTRO at the official launching of the Lifestyle Centre

Ribbon cutting ceremony with Astro talents

Ribbon cutting ceremony with Astro talents 

Liew Swee Lin (Chief Commercial Officer) ASTRO said, “We would like to ensure that our customers have a great experience with Astro at all touch points, and to this we are pleased to invite our customers to visit our new flagship Lifestyle Centre at MidValley. Our Astro Lifestyle Centre offers a one-stop centre that showcases the best of Astro for our customers to interact and experience Astro services while they are at the mall. Customers can also enquire about sign-ups, our products, services and much more or make their payment at a payment kiosk.”

Henry Tan (COO) and Liew Swee Lin (CCO) of ASTRO at the official launching of the Lifestyle Centre

Ribbon cutting ceremony with Astro talents

The Astro Lifestyle Centre is officially launched!

The emcee of the day Jentzen Lim of Morning Boss from Melody FM

Henry Tan, Chief Operating Officer, Astro said, “At Astro, we offer compelling content that is relevant to the lifestyle needs of our customers. We’re committed to keep innovating our content to engage our viewers not only on television but on a 360° experience, on-air, on-ground and online. Today, Astro provides a wide genre of channels and this year, we have launched 11 new channels with more to come. The 11 new channels are Astro Maya HD, Astro Hua Hee Dai HD, Astro On Demand HD, Astro Quan Jia HD, Raj TV, Kalaignar TV, Jaya TV, Vijay TV in the Chakravathy Package, Astro SuperSport 3 HD, Astro SuperSport 4 and Lifetime SD, bringing Astro’s total channels to 170. Of this, 37 channels are in HD, which reinforces the customers’ preference for HD.

In addition, we are happy to announce that our customers on the subscription-free NJOI service, will be able to watch three additional channels - NTV7, 8TV and TV AlHijrah with immediate effect thus bringing the total channels offered on NJOI to 22 channels.”

NJOI has gained significant traction and achieved customer net additions of 264,000 as at 30 April 2013. NJOI customers will have more options to buy selected content on an ala carte basis through prepaid cards at choice price points.

Speaking at the launch of its flagship Astro Lifestyle Centre in Mid Valley Megamall, Liew Swee Lin, Chief Commercial Officer, Astro said, “We are committed to providing the best viewing and customer experience to Astro’s 3.58 million and growing customer base with greater choice of content which is available via wider range of price-points to suit our customers’ needs. We provide our customers with the flexibility to choose from over 20 packages to best suit their viewing needs and budget. Across our multiple products and services, we offer a breadth of content packages spanning multiple genres, which we believe appeals to all customer segments in the urban and rural areas. Our customers will be pleased to know that   they can now enjoy their favorite programmes in HD via our new Family HD pack, with 40 SD channels and 11 High Definition channels, at an affordable RM49.95.

Besides the basic pack, we have also introduced Value Packs, namely Nilai, Naama and Wah Value Packs in HD at RM75 each for customers who want the best of vernacular channels in HD. Value Pack customers can also ‘add-on’ other genres like Sports and Movies at an additional RM25 each as well as Mini packs at RM12 each to the Value Pack.”

More packages for greater customer value proposition:

·      Family HD Pack – Affordable access to 11 HD Channels (Astro Quan Jia HD, Astro Maya HD, KBS World HD, ONE HD, Disney XD HD, beTV HD, AXN HD, FX HD, Food Network Asia HD, Li HD and KIX HD) and the Astro Family pack that encompasses a wide selection of genres for the whole family at RM 49.95 for 51 channels.

·    Value Pack Add Ons - Providing wider viewing options for Value Pack customers to subscribe to the Movies, Sports or Mini packages at a special rate.

·       Astro Chuen Min Pack – Customers who wish to have more Chinese channels in the Family Pack can now select the Astro Chuen Min Pack at the same price of RM37.95.

More content innovation

·        Astro Maya HD (CH 135) – Signature Malay content from Astro RIA, Astro PRIMA and Astro OASIS in High Definition such as, Akademi Fantasia, Primadona, MELETOP, Salam Muslim, Misiku Kuza and Bila Hati Perempuan Menjerit.

·      Astro Hua Hee Dai HD (CH 332) – 24-hours Hokkien general entertainment channel in High Definition (HD) features popular local and international Hokkien programmes such as, Hua Hee Karaoke, Hua Hee Hokkien Class and Hua Hee Makan.

·       Astro On Demand HD (CH 350) – simulcast of the latest TVB dramas currently showing in Hong Kong such as, A Change of Heart, Awfully Lawful and the upcoming Triumph in the Sky II.

·       Astro Select – Five High Definition Channels for Astro B.yond IPTV-Maxis customers launched in April 2013; Comedy Central, WeTV, HBO Hits, HBO Signature and HBO Family with 5 more launching within this year.

·     More local, regional & international content – The other channels launched earlier this year include, Astro Quan Jia HD, Raj TV, Kalaignar TV, Jaya TV, Vijay TV in the Chakravathy Package, Astro SuperSports 3 HD, Astro SuperSports 4 and the recently launched Lifetime SD.

·       Expanded Video On Demand Library for Connected B.yond PVRs – Introducing HBO on demand for instant access to all HBO original series, movies and events, kicking off with 5 series and growing. ONE HD with the latest series from Korea and on demand library of up to 600 hours. Up to 380 titles of Disney movies, including direct from cinema hits and best loved animated features. And the latest monthly titles from Animax direct from Japan, and for Sports enthusiast WWE action packed events. 

To find out more about our new packages and channels, visit the Astro Lifestyle Centre in MidValley Megamall (2^nd Floor). Alternatively, contact Astro at 1300 82 3838 or visit www.astro.com.my/shop.