Tuesday, August 16, 2011

LAUNCH OF ASTRO BRAND NEW CHANNELS & FESTIVE OFFERINGS CUM BREAKING FAST WITH LOCAL CELEBRITIES AT SALOMA BISTRO & RESTAURANT


Astro recently launched an additional 5 new channels for its customers to enjoy during this festive month. The 5 new channels are two new festive channels - Raya HD (Channel 188) and Astro Fiesta (Channel 100) and three new high definition channels (HD) on the Astro.Byond platform - Sundance Channel HD (Channel 438), Discovery HD World (Channel 571) and Astro SuperSport HD2 (Channel 833).

In conjunction with the launch, ASTRO has a berbuka puasa session with a host of local celebrities and media at the Saloma Bistro and Restaurant.


Let's break it down into two parts:
[1] The objective of the get together
[2] The fun part




Objective of the get together: Launching of ASTRO 5 new channels in addition to their variety of channels to cater to all customers' taste, hence adding to greater value and choice.










The setup of the launch to authenticate a typical kampung style


Mr Henry Tan (COO of ASTRO) opening speech to officiate the launch.



Mr Henry Tan on the big screen.


From left to right: Ms Theresa Ong (VP of Affiliate Sales, SEA Discovery), Mr. Lee Choong Khay (VP Sports Business), Mr Henry Tan (COO, ASTRO), Encik Khairul Anuar Salleh (VP Malay Language Business and Mr Gregory Ang (Asia Affiliates Sales, Sundance).


During the press conference with the ASTRO representatives (Head of Departments) of the respective channels including the COO. The emcee for the evening was Encik Zainal Alam Kadir (extreme right).


Attentatively responding to media questions on the channels and future plans.


The FUN part: Berbuka puasa with local top celebrities and seeing them decked in their creaseless gowns, perfectly coiffed hair and flawless skin.


The stunning Erra Fazira (everyone were mesmerized by the size of her waist! 20 inches? 15 inches? LOL!)


Can't resist taking more pictures of Erra.


Sitting comfortably having a chat with me before entering the hall.


During an interview session inside the dining hall.


The ever lovely and captivating Linda Jasmine.


The affable Sazzy Falak and hubby Nazril Idrus.


Sazzy and Nazril striking a pose with their Raya best.


Sazzy Falak and Linda Jasmine (lovely, aren't they?)


Rozeta Che Wan


Rozeta striking a "mengancam" pose.


The flawless Rozeta (check out her eyes!)



A. Aida


Amyza Adnan


Zain (Sasha's brother)


Lena (AF9)


Elfira Joy


Jimmy Stanley


Erul



Veteran actress Khatijah Tan and her up-and-coming actor son.


Veteran actor Harun Salim Bachik gracing the red carpet as well.




Sasha, her brother Zain and her son


Soooo cute (the son, I mean)... have to put both pictures.


Awal Ashaari and partner, Scha



The pretty Lisa Surihani


Famous actor Farid Kamil



Who couldn't recognize Jehan Miskin? About to buka puasa.


The evergreen Norlia Ghani. She still looks good for her age.


Bevy of beauties in a row...from left: Sasha, Linda Jasmine, Sazzy Falak, Amyza Adnan, Rozeta Che Wan and Azza (Elite)


Officiating the launch of the 5 new channels with the representives on stage with the COO, Mr Henry Tan.


The celebrities lending their support to the new ASTRO channels.


Halfway through the meal, Upin and Ipin made a guest appearance. What a surprise and delight!




Upin and Ipin went around the table to greet the guests (the children and all the young at hearts...I watch them on telly too!)

The ASTRO Communications team that made it all happened. Kudos to them!

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