A brand is born: Fashion Star, hosted by Aussie supermodel Elle Macpherson, is the hottest new runway race, where up-and-coming designers slog it out with scissors and sewing machines to become the next big name in fashion. Designer John Varvatos, pop icon Jessica Simpson and boho fashionista Nicole Richie will be the style mentors to the aspiring designers on their road to a winning collection, which will be launched by three of the biggest retailers in America: Macy's, H&M and Saks Fifth Avenue.
Each week, the show will begin with an exhilarating fashion show unlike anything seen before featuring musical performances, dancers and models in front of a studio audience. Every fashion show will be built around a weekly challenge that is designed to further develop and expand the designers' brands.
The fashion designers featured on the show will include everyone from the stay-at-home mom who makes her own clothes to sell at the local community market to the recent design school graduate who has held jobs with major design houses to an engineer who became a self-taught designer. Many of the contestants will come to the competition with their own existing lines and will be challenged to take their brand to the next level. All the contestants will be put to the test to see how they react in a variety of real-world scenarios to determine who has the vision and desire to build a fashion empire and achieve his or her dream. With top experts as their guides and mentors throughout the process, designers will have to be as adept in the business of fashion as they are in their creativity as it's up to them to make their brand a national reality.
In the end, one designer will successfully combine fashion and business to become the next Fashion Star and will receive the prize of a lifetime - $6,000,000 in orders for capsule collections in Macy's, H&M and Saks Fifth Avenue stores.
This program premiers right after HOT GUYS WHO COOK...so after some hotties, another shows helmed by hotties too!
Remember 25th JUNE 2012, ASTRO CHANNEL 702 9.30PM
The host and mentors of FASHION STAR, (from left) Nicole Richie, John Varvatos, Elle "The Body" Macpherson (host) and Jessica Simpson
Elle Macpherson is a world-famous supermodel icon, actress and businesswoman. She has appeared on six covers of the Sports Illustrated annual swimsuit edition and executive produced her own calendars, which sold out worldwide. Numerous awards throughout the years have been bestowed upon Macpherson, including the Glamour Magazine Style Icon Award and Femmys Lingerie Designer of the Year Award among others.
With her unmistakable voice and unique pop sound, Jessica Simpson has taken the music, fashion and entertainment industries by storm. Simpson also enjoys tremendous success as a designer and businesswoman with her Jessica Simpson Collection. Launched in 2005, the collection has grown to include 22 product categories, such as footwear, handbags, eyewear, lingerie, and jewelry. Simpson's first fragrance, Fancy, launched in August of 2008 to tremendous success.
Nicole Richie was born and raised in Los Angeles where she was surrounded by garbs and costumes - all of which allowed her to develop an appreciation for fashion at an early age. In 2009, Richie was the founder of The Winter Kate House of Harlow 1960 company in partnership with Majestic Mills (apparel) and Modern Vintage (accessories).
John Varvatos' designs often reflect the quality and attention to detail inherent in old-world tailoring, while creating luxurious, comfortable clothing for a modern lifestyle. For Fall/Winter 2000, Varvatos launched his premiere men's collection for Polo Ralph Lauren and in the same year was recognized by the Council of Fashion Designers of America with the Perry Ellis Award for New Menswear Designer.