Monday, July 23, 2012


For the very first time in Malaysia, Astro B.yond HD customers can truly enjoy the London 2012 Olympic Games in spectacular 3D EVERYDAY, from July 28th  until August 13th on the dedicated 24-hour Olympic channel on Astro (ESPN 3D, channel 838).
Astro B.yond HD customers subscribing to the Sports pack can catch over 200 hours of exciting 3D coverage throughout the Games, with a mix of LIVE action, as well as highlights of the Games. This will include the Opening Ceremony [July 28th (Sat) at 4am] and the Closing [August 13th (Mon) at 4am] ceremony, as well as other popular Olympic events such as athletics, swimming, diving, gymnastics and many more, which will be available in 3D for the very first time.

Setup of the press conference

Adam Carruthers or simply "Adam C" hosting the event

Adam C getting quite excited over the 3D experience

Adam C introducing Mr Lee Choong Khay for briefing

“With the 3D Olympic coverage this year, Astro customers can definitely look forward to a whole new immersed viewing experience” said Mr. Lee Choong Khay, Vice President, Sports Business, Astro. “We are also pleased to extend the Special TV Pass once again to Astro customers for the upcoming Games, allowing Astro customers flexibility and choice” he added.
With the SPECIAL TV PASS, Astro customers can now have the choice to experience the Games via a one-time payment of RM50. The SPECIAL TV PASS will entitle Astro customers to a premium access with comprehensive coverage of the Games, without having to subscribe to the Astro Sports Pack on a monthly basis.

Mr Lee giving the thumbs up to the new 3D experience

Mr Lee with the 3D glasses for photo op

Adam C opening the floor to the media for Q & A session

Mr Lee fielding questions from the media

We are very pleased to present the biggest ever coverage of the London 2012 Olympic Games in Malaysia, in partnership with Astro. Malaysians can expect the most comprehensive broadcast of the Olympic Games. This includes a 3D channel on ESPN 3D for the first time, as well as extensive coverage in high definition (HD) and standard definition(SD) that is a testament to our commitment to showcase the best television viewing experience of the Games to Malaysians,” said Mr Adam Zecha Executive Vice President, Head of Sales for SEA, ESPN STAR Sports.
ESPN STAR Sports is the official broadcaster of the London 2012 Olympic Games on Astro.  This year, Astro customers can look forward to the biggest and most extensive coverage in Malaysian history. This includes 24-hour coverage on ESPN (Astro Ch 812), STAR Sports (Astro Ch 813), ESPN HD (Astro Ch 832), ESPNEWS (Astro Ch 818) during the Games. And for the first time ever, sports fans can enjoy 10 dedicated ESPN STAR Sports channels covering the Games with LIVE and first-run coverage in both HD and SD, as well as on a dedicated 3D Channel on Astro. Astro's coverage also includes an additional interactive channel that features programme details, quizzes and a 'mosaic' screen that allows sport fans to navigate between channels fluidly.
Astro customers who wish to subscribe to the Astro Sports Pack or the Special TV Pass can do so via the newly launched Astro Service Portal (Channel 200) - a brand new service that is available at the tip of your fingers via your Astro remote button.

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