Monday, July 16, 2012


Sin Kwang announced their new distributorship of branded eyewear in Malaysia. The group announced the appointment of Sin Kwang Optical as the new distributor for POLICE Sunglasses, Chopard, Ermenegildo Zegna, Lanvin, Furla and Escada in Malaysia which will be available at all leading optical stores in Malaysia.

Sin Kwang, which is now one of the distributors in Asia of De Rigo, is a leading group in the eyewear market that has an extensive wholesale distribution network in approximately 80 countries, mainly in Europe, Asia and the Americas, through 12 companies with 17 business divisions and over 100 independent distributors.

“We, at Sin Kwang are extremely proud to hold the rights to distribute De Rigo brands in Malaysia.  We now have the distribution rights for Police, Chopard, Ermenegildo Zegna, Lanvin, Furla and Escada in Malaysia and we are looking to further expand our portfolio in the future and a profitable long term partnerhip with De Rigo “said Calvin Lim, Sales Director of Sin Kwang at the launch event.

The launch event held at the Double Tree Hilton Kuala Lumpur revealed POLICE Sunglasses 2012 take the stage in an exclusive fashion show, presenting their 2012 Collection. Defiant and bold, with its unmistakable style and its international reputation, POLICE has been one of the most famous examples of a lifestyle brand since the ‘80s, influencing everything surrounding it with its urban spirit.  Energetic, defiant, sexy, POLICE is the brand for powerful and magnetic personalities: fashion lovers, never fashion victims. The undisputed star of the collection is the blue-mirrored lens that made the brand so successful in the ‘80s and that is available in all models of the collection, for a very glam rock version.
In addition guests also previewed the 2012 collections by Chopard, Lanvin, Ermenegildo Zegna, Furla and Escada.

Models from Amber Chia Academy presented the designer wear (including Kelly Jagan - Ford Supermodel of Malaysia 2009)


Kelly Jagan (Ford Supermodel of Malaysia 2009)


Another frame of Kelly working the runway

Kelly as a POLICE, wouldn't you want to be caught by her?



No comments: